Why Samsung just can’t beat the iPhone

For the first time in four years, Apple has just surpassed Samsung in smartphone sales worldwide during the last quarter of 2020. This is claimed by Gartner, who says that the launch of the iPhone 12 series helped Apple achieve double-digit growth for both the quarter and 2020 in total.

Meanwhile, Samsung recorded a decline of 14.6% compared to last year. Admittedly, the Samsung Galaxy S21 was launched behind that window in January, but based on our iPhone 12 and Galaxy S21, Apple remains at the forefront. Apple also won in a detailed comparison of the iPhone 12 Pro Max against the Galaxy S21 Ultra and the iPhone 12 Pro against the Galaxy S21 Plus Plus battle.