Photo by Warner Bros. ” Godzilla v. Congo. ‘
Source: Warner Bros.
WarnerMedia’s greatest films will be screened on the big screen in 2022.
The company’s CEO Jason Kilar reiterated his commitment to studying cinema in Vox’s podcast titled “Transcode Media with Peter Kafka”. This reverses Warner Bros. ‘The 2021 strategy of releasing movies in cinemas and on their HBO Max streaming service on the same day.
“I think it’s very fair to say it’s a big, you know, say, big DC movie … it’s very fair to say that it would first go exclusively to theaters and then go somewhere like HBO Max after it’s in theaters,” Kilar said. said Kafka.
Warner Bros. has struck a series of deals with cinemas that would allow it to bring blockbuster movies to its streaming service or premium videos on demand in just 45 days from next year. This cuts the previous theater window in half.
Killar’s comments on Kafka resonate with those provided to CNBC’s Julia Boorstin in March.
“I guess you’ll see two types of movies,” the CEO of WarnerMedia said. “As for WarnerMedia’s strategy, one of them will be the big and epic films you expected from us, which have an exclusive theatrical series.”
“But clearly, when you think about it, you know the world of DC and Harry Potter and things like that big epic movie, I think I deserve it and I’m going to have an exclusive theatrical series,” he said. “But there will be other films, a large number of films that HBO Max will go to on the same day that those same films were available to exhibitors and cinemas around the world. progress. “
The decision to deviate from the daily releases for the main hits is not terribly surprising. Finally, Warner Bros., in partnership with Legendary, has just opened the biggest coffers of the pandemic with “Godzilla v. Congo”.
The film opened $ 32.2 million on Friday, Saturday and Sunday of the domestic weekend, and $ 48.5 million for the five-day Easter weekend. Since opening last week in foreign markets, the film has grossed $ 285.4 million.
As more moviegoers get vaccinated and become more comfortable going to the cinemas, ticket sales are expected to continue to grow. Not to mention, local guidelines will start to loosen as soon as the number of cases drops, allowing more people to attend the exhibitions.