Users are watching Apple’s tracking tags for the first time

Illustration for an article titled Crazy Look at the Apple feature that Facebook maintains at night

Photo: Justin Sullivan (Getty Images)

From all preservation of privacy goodies that Apple has promised to include in the iOS 14 update, its so-called “Transparency monitoring“It simply came to our notice then controversial, prompting enough repulsion from tech giant Facebook to feature it finished is postponed the past of its original aautumn deadline.

Now it looks like Apple has been waiting long enough. A user with beta access to an upcoming update for iOS 14.4 has been shared screenshot on the MacRumors forum showing the official NBA app asking them to track their activities in non-NBA apps and websites. In a custom fine print that follows these tracking instructions, the NBA app notes that it will use that data to provide a “better and more personalized ad experience” – whatever that means.

According to MacRumors, it seems that some who use older versions of iOS 14 have started getting these warnings in certain applications, although “quite inconsistent”.

In short, in short, the idea of ​​Apple’s so-called.AppTrackingTransparency framework”- or just ATT for short – is giving users control over the amount of data that apps on their phones are allowed to redirect. Probably the juiciest piece of information that users get control of with an update would be the ad identifier on their phone or IDFA. We covered IDFA in depth Before, but in short, it is a series of characters that identify your particular phone in all the applications you use. The ability to access this particular ID not only allows advertisers to track you from app to app, but also tons from second ways too.

Naturally, most advertisers were somewhat original to the idea that Apple would kick out their data supply. And the face of this outspoken party, ironically, was Facebook. We are mentioned earlier that outside of Instagram, WhatsApp, and its flagship blue app, Facebook also has an external “advertising network” that siphons small consumer phone number data through non-Facebook apps so users of those apps can be redirected to countless Facebook platforms. The loss of access to IDFA, in particular, means that this ad network is losing a bunch of valuable consumer data, which means that Facebook in turn is losing dollars of ads that have been used in the past to target that data.

In this regard, I think we can all agree that as far as companies are concerned, Facebook it’s not real the most sympathetic player. This is probably because his tactics have been telling us in the last few months that the ATT update has the potential to cripple small businesses that rely on its advertising platform for their day-to-day work. We have been seeing this message coming out since August press calls, corporate blog posts, and – as of last week – two full pages newspaper ads.

Facebook, for its part, is a bit vague how small businesses will be affected (except for some vague definition of bad). Now that the actual details of what ATT entails are being published, it seems that even Facebook advertisers themselves they are not too worried about the actual impact falling down the pike.

According to MacRumors, update 14.4 should be made public in January or February 2021. It looks like Facebook – and the rest of us – will see those effects soon.