The start of funding is turning pink in support of breast cancer awareness

DRAPER, Utah – (BUSINESS WIRE) – 281.550 – This is the number of women expected to develop invasive breast cancer in the United States alone in 2021, as predicted by the American Cancer Society. This staggering figure underscores the growing threat that women face and the need for awareness and proper screening. In an attempt to show support and help spread this awareness, Onset Financial changed the logos on its building from their trademark to blue to yellow-pink.

The change came after breast cancer hit the Onset House, as well as millions of families around the world. The pink logo should be a beacon of support for those who bear the burden of being diagnosed with cancer. “We show the world what we represent,” said CEO and founder Justin Nielsen, “We come together as a company that will fight breast cancer and demonstrate that we are not fighting in the shadows.”

In addition to the changes to the building, Onset Gives, Onset Financial’s 501 (c) (3) philanthropic branch, will shift its focus entirely to breast cancer. During 2021, the Onset team will donate time and money to fight cancer. In December, Onset will hold a ceremony with comedian Brian Reagan at the Grand America Hotel in honor of women diagnosed with breast cancer. At this event, attendees will be able to donate for a purpose.

Monitor has been named the 12th largest independent equipment leasing company in 2020.


How common is breast cancer ?: Breast cancer statistics. (nd).

About Onset Financial, Inc. – Founded in 2008, Onset Financial, Inc. is a leader in the equipment leasing and financing industry. Onset’s seasonal management team has decades of experience with equipment leases and key industry relationships that enable Onset to offer additional flexibility in the lease structure. For more information call 801-878-0600 or visit