To promote one of its new 11th-generation chips, Intel accidentally used a MacBook instead of a Windows laptop. According to MacRumors, Apple continues to sell Intel-based Macs, the chip listed in the ad is not used on any Macs, and was actually launched around the same time Apple released its Apple M1 silicone chip late last year.
The ad appeared on Reddit and shared on Twitter, showing a man using what apparently looks like a MacBook Pro. The ad’s slogan says: “The world’s best processor on a thin and light laptop”, and is intended to promote the Intel Core i7-1185G7 processor.
The image Intel used in the ad is actually an image offered by Getty Images, which clearly shows that the laptop is indeed a MacBook Pro with an associated Magic Mouse, the report said.
One of Intel’s most prominent marketing campaigns launched last month and features former “I’m a Mac” actor Justin Long in a series of videos comparing the MacBook Pro to the aCEM1aCE with various Windows laptops.
Although the two companies are facing each other, newly appointed Intel CEO Pat Gelsinger says he hopes his company will produce Apple silicon chips in the future and have Apple as a normal customer.