Sonos announces its next product on March 9th

Sonos is at a crossroads, but it will soon offer a clue as to where it is going next. The smart speaker company is holding a virtual “special event” on March 9 at 4pm east. The company’s call (below) doesn’t say much, but a photo of someone wandering in nature suggests that the company could introduce another portable speaker suitable for the exterior similar to the Sonos Move.

There is evidence to support this. As The Verge spotted earlier this month, the Sonos portable speaker went through the FCC with lower power consumption than the Move (hint of a smaller, more affordable design) and a sticker suggesting a cylindrical shape. This would not be so much a Move-style towing device as a competition to the UE Boom and other portable Bluetooth speakers. It also seems to be the first Sonos speaker with WiFi 5 (802.11ac), which could improve the reliability of your connection in some scenarios.

This could be one of the most important Sonos products in recent memory. It already has a robust speaker ecosystem at home – if it continues to grow, it may need to be expanded to other categories where connected speakers prove useful. The company is also focusing more on streaming music such as Sonos Radio, and the new portable speaker could bring those shows to a much wider audience.