- Warner Media said the movies will begin airing in theaters before debuting on HBO Max in 2022.
- The reversal is in the company’s decision to premiere its films online and in cinemas.
- Warner’s decision sparked much speculation about his influence on traditional cinema.
- See more news on the Insider business page.
WarnerMedia’s greatest films will be released in theaters before their films
streaming services in 2022, CEO Jason Killar told Recode this week.
It’s a departure from the film giant’s decision in late 2020 to simultaneously present its films on HBO Max and in theaters. “Wonder Woman 1984” was the first hit film to see a double release, and the studio’s decision sparked a storm in Hollywood as many perceived it as a cover for traditional cinema.
“I think it’s very fair to say it’s a big, you, say, big DC movie … very fair to say that it would first go exclusively to theaters and then go somewhere like HBO Max after it’s in theaters,” Kilar said Recodeu.
WarnerMedia did not immediately respond to Insider’s request for comment.
Read more:The CEO in charge of HBO Max overturns Hollywood’s shocking decision to release all of Warner Bros. movies at the same time. from 2021 in streaming and cinemas: ‘Predictability is top notch’
For movies that should be released in 2021, like DC’s sequel “Suicide Squad,” viewers can still watch it at home on HBO Max. But for 2022 releases, such as “The Batman,” starring Robert Pattinson, viewers won’t be able to watch it right away on the streaming platform, Recode notes.
When WarnerMedia announced its decision in December 2020 to debut films in theaters and at home, many in the film industry had problems with the film, including director Christopher Nolan. In early December, the director said, “some of the greatest filmmakers in our industry and the most important movie stars went to bed the night before they thought they were working for the biggest movie studio and woke up learning they were working for the worst streaming service.”
Director of “Wonderful Women 1984.” Patty Jenkins has also expressed concern about the film’s permanent loss due to the new WarnerMedia model. Other streaming platforms have used a similar live streaming strategy during the pandemic, such as Disney’s edition of “Mulan” at its service.
Many speculated about the death of cinema in the pandemic era, when the market was disrupted by health protocols. Movie lovers turned to home entertainment, and the streaming world flourished as a result.
But as vaccines are being distributed, the prospect of a return to normal seems to be imminent, and Warner’s film, which recently debuted online as well as in theaters, has performed well with physical audiences.
Warner’s “Godzilla vs. Congo” opened last weekend and became the film’s best opening at the box office during the pandemic, earning $ 48 million over a five-day period. As Travis Clark of Insider reported, this is a sign that a battered movie theater industry could eventually limp to good health.