Sega of America has partnered with JAKKS Pacific & Disguise as the official global partner for toys and costumes for Sonic the Hedgehog 2

SANTA MONICA, California .– (BUSINESS WIRE) – JAKKS Pacific, Inc. (NASDAQ: JAKK) announced today the global toy rights from SEGA of America, Inc. for the feature film Paramount Pictures, Sonic the Hedgehog 2. JAKKS will design, manufacture, sell and sell Sonic the Hedgehog 2 branded product lines for toys based on the upcoming feature film, due out in 2022. The agreement between JAKKS and SEGA will include the rights to make action figures, play sets, vehicles, plush toys and other collectibles. Disguise, JAKKS Pacific’s costume department, will also design and produce costumes and accessories to inspire characters from Sonic the Hedgehog 2.

The new line of goods is a continuation of a multi-year, global SEGA of America toy licensing agreement with JAKKS Pacific, Inc. 2019, which featured best-selling collectibles based on the original film Sonic the Hedgehog (2020). Items based on the first film included the Talking Sonic Plush, Sonic Baby Plush and Spin Dash Sonic toy sets, which recorded strong worldwide sales performance in both retail and retail stores and online.

Sonic the Hedgehog 2 it will surely be a runaway hit in 2022. Given the success of the first film and the performance of our current Sonic the Hedgehog product line, we are excited to continue developing the toys that follow with Sonic’s next big film adventure, ”said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, Inc. “JAKKS brings decades of innovative product development experience to the table and will continue to bring these iconic characters to life in a wide range of new and unique ways for children and fans.”

“We’ve seen such a great fan response to Sonic the Hedgehog products created by JAKKS Pacific and we’re thrilled to continue working with them to celebrate Sonic the Hedgehog 2,” said Alex Gomez, licensing director at SEGA of America. “We hope that fans of the Blue Blur will see the collection as proof of our gratitude and create an unforgettable Sonic experience with products for years to come.”

JAKKS Pacific, Inc. is a leading designer, manufacturer and retailer of toys and consumer products sold worldwide, based in Santa Monica, California. JAKKS Pacific manages a wide portfolio of licensed and proprietary IP brands and products, with best-selling stocks, such as Sonic the Hedgehog action figures, plush and game sets. All products are available online or in retail stores across the country.

Owned by JAKKS Pacific, Inc., Disguise is a world leader in the design and development of inventive and premium Halloween costumes and accessories, distributed worldwide. Dedicated to quality and detail, Disguise still owns a licensed space for costumes with additional lines to be released each year. Sonic the Hedgehog 2brings an exciting cast to the table, which fits perfectly into grooming products.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a leading designer, manufacturer and retailer of toys and consumer products sold worldwide, based in Santa Monica, California. Popular proprietary brands of JAKKS Pacific include; Fly Wheels ™, Kitten Catfe ™, Perfectly Cute ™, ReDo ™ Skateboard Co, X-Power ™, Disguise®, Moose Mountain®, Maui®, just for kids! ®; a wide range of entertainment-inspired products that have premier licensed properties; and C’est Moi ™, a new generation of pure beauty. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS helps make a positive impact on children’s lives. Visit us at and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

© 2021 JAKKS Pacific, Inc. All rights reserved

About Disguise, Inc.:

Since 1987, Disguise has been a leader in the Halloween industry by creating innovative costumes and accessories that set trends. Headquartered in San Diego, Disguise manufactures costumes and accessories under many of the world’s leading licensed brands, as well as its own brands for the state’s largest retailers, including specialty, entertainment and pop stores. Maskir designs and manufactures millions of costumes for American and other international markets each year bringing smiles and creating memories for children and adults. To see the extensive Halloween Disguise collection, visit and follow us on Instagram (@ disguise.costumes), Twitter (@DisguiseInc) and Facebook (Disguise Costumes).

Disguise is a trademark of Disguise, Inc.

About American SEGA

SEGA® of America, Inc. is the U.S. subsidiary of Tokyo, Japan’s SEGA CORPORATION, a world leader in interactive entertainment in and out of the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms, including computers, wireless devices and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Inc. The SEGA website from America can be found at To stay up to date with Sonic the Hedgehog news, follow Sonic further Twitter and Instagram, like him on Facebook, and subscribe to the Twitch channel and YouTube channel. Visit the official Sonic website and don’t forget to visit the SEGA e-shop at to find new and exclusive products for the top SEGA fan.

© 2020-2021 Paramount Pictures Corporation and Sega of America, Inc. All rights reserved.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of recorded entertainment, is a unit of ViacomCBS (NASDAQ: VIAC; VIACA), a leading content company with prominent and respected brands of film, television and digital entertainment. Paramount controls a collection of some of the most powerful brands in recorded entertainment, including Paramount Pictures, Paramount Animation, Paramount Television Studios and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc. and Paramount Studio Group.