Sean ‘Diddy’ Combs Slams GM for not supporting black-owned media

Photographer: Scott Dudelson / Getty Images

Musician and entrepreneur Sean “Diddy” Combs criticized General Motors Co. and other companies for failing to support Black-owned media, saying that Corporate America can no longer “manipulate our community so that it believes gradual progress is acceptable.”

The rapper, who founded the Revolt cable network in 2013, published an open letter the company’s website on Thursday called on companies to spend less than 1% of their advertising on Black-owned media.

He singled out General Motors because he recently quoted Revolt as a company he supports. “Although Revolt receives advertising revenue from GM, our relationship is not an example of success. Instead, Revolt, just like other black-owned media companies, fights for crumbs, while GM earns billions of dollars every year from the black community, ”he said.

“Corporations like General Motors have exploited our culture, undermined our power and excluded black entrepreneurs from participating in the value created by black consumers,” said Combs, who rose to fame in the 1990s as a hip-hop artist and record producer.

In response, GM said the company is currently meeting with media companies owned by Black because the carmaker plans to spend more on those properties. Executive Director Mary Barra will also be present at these meetings. Company spokesman Pat Morrissey said GM had doubled spending with Black-owned media groups to 2% this year.