Samsung largest tablet retailer in Europe, Middle East and Africa in Q4: report

Samsung Electronics Co. was the largest supplier in the tablet market for Europe, the Middle East and Africa (EMEA) in the fourth quarter of 2020, the report showed on Tuesday, amid a pandemic trend of staying home.

Samsung shipped 4 million tablets to the EMEA market between October and December for 28.1 percent market share, according to industry researcher International Data Corp. (IDC).

The numbers are up from a year ago when the South Korean technology giant shipped 3.2 million tablets for 24.8 percent market share.

“Samsung has taken the top position in the EMEA due to its positive and strong growth across the region and is largely driven by its presence in school digitization projects in Central and Eastern European countries,” IDC said.

The tablet market in the Central and Eastern European region recorded year-on-year growth of 32.3 percent, according to IDC, far exceeding the growth of the Middle East and Africa markets of 10.3 percent compared to last year and the Western European market of 7.7 percent in compared to last year. -annual growth.

Samsung followed Apple Inc., which shipped 3.5 million tablets to the EMEA market in the last three months of 2020, up 17.1 percent from a year ago, by a share of 24.6 percent.

Lenovo Group Ltd. it took third place with an 18.3 percent share after delivering 2.6 million tablets, up 152.8 percent from a year earlier, while Chinese technology titan Huawei Technologies Co. sat in fourth place with a 7.7 percent share after tablet shipments fell 20.3 percent year-on-year to 1.1 million units.

Microsoft Corp. it was the fifth largest supplier with a 3.2 percent share with deliveries of 461,000 units.

The EMEA tablet market grew 11.7 percent year-on-year, to 14.6 million units in the fourth quarter of 2020, IDC said.

“The shortage and rising prices in laptops are encouraging consumers to shift their focus to tablets, as locking and staying at home measures are still in place,” said Nikolina Jurisic, senior research manager at IDC Europe. “Online schooling and digitization projects in education are visible throughout the region, and the largest have been recorded in Romania, Kazakhstan, Turkey and South Africa.” (Yonhap)

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