Nike and the online collective MSCHF have resolved a trademark dispute over a series of unofficially modified Nike sneakers on the theme of Satan. No company disclosed the terms of the contract. But it apparently includes an offer to allow customers to return their $ 1,018 “Satan shoes” – or a pair of MSCHF’s earlier “Jesus shoes” – for a full refund.
In a statement to The Verge, MSCHF lawyers said they were “satisfied” with the deal around the shoes, which were designed in collaboration with rapper Lil Nas X. “With these shoes of Satan – which sold out in less than a minute – MSCHF intended to comment on the absurdity of the culture of collaboration practiced by some brands and the perniciousness of intolerance,” the lawyers said. Montero (Call Me By Your Name), ”and“ dramatically amplified ”Nike’s lawsuit.
“Having already achieved its artistic purpose, MSCHF recognized that the settlement was the best way to allow it to put this lawsuit behind it so that it could devote its time to new artistic and expressive projects.”
Nike confirmed the settlement in a statement to The Verge. “MSCHF changed these shoes without Nike’s approval,” the company said. “As part of the settlement, Nike asked MSCHF, and MSCHF agreed, to initiate a voluntary recall to buy any Satan shoes and Jesus shoes at their original retail prices, to remove them from circulation. If any customer has been confused or if they otherwise want to return the shoes, they can do so with a full refund. Customers who choose not to return their shoes and later encounter a problem, shortage, or health concern should contact MSCHF, not Nike. “
It is unclear how many – if any – customers will return a pair of limited shoes whose value is likely to be increased by a large advertising campaign around them.
Nike sued MSCHF last week over Satan Shoes, saying the sneakers – which MSCHF embellished with ink, custom stitches, pentagram charm and (allegedly) a drop of blood – tricked customers and the public into believing Nike “supports Satanism.” ”MSCHF retaliated by calling the shoes a protected artistic commentary on the theme of“ extreme collabe culture ”and said that all but one of 666 Satan Shoe couples had already been delivered, and the final one was scheduled to be donated to Lil Nas X fans. However, Nike won the first round of the court battle, the judge granted a temporary restraining order against MSCHF.
The case of Satan Shoes could set a precedent for the way courts deal with “upgraded” and heavily modified designer products. But the quiet resolution makes sense for Nike, which was clearly motivated by poor publicity and potential damage to its reputation. (She did not file a similar lawsuit when Jesus’ shoes were released in 2019, although she said last week that they too violated her trademark.)
Meanwhile, MSCHF will apparently retain ownership of that final pair. “I can say that MSCHF intends to keep the last of the 666 shoes; unfortunately, Lil Nas X will not be able to give that shoe as planned, ”MSCHF lawyers said.