With a limited number of films set for theatrical screening in the midst of a pandemic, the famous “Lord of the Rings” franchise is bringing its trilogy to boost cinema sales. The films will now be released in Chinese cinemas during April in updated 4K, Imax and 3D versions. This comes just in time for the 20th anniversary of the first film from China’s franchise debut.
The replay of the trilogy comes shortly after James Cameron’s ‘Avatar’ returned to Chinese screens and regained its No. 1 position from Marvel’s ‘Avengers: Endgame’ to become the highest-grossing film in film history.
Interestingly, this happened without any promotions for the return of ‘Avatar’ and continues on what impact the film had on our thoughts.
Meanwhile, as for the news about the “Lord of the Rings” trilogy, “The Fellowship of the Ring” should be released on April 4, “Two Towers” on April 16 and “Return of the King” on April 23.
Peter Jackson’s “Lord of the Rings” trilogy debuted in China at a time when the country had much fewer screens and thus much fewer box office. The ‘Family of the Rings’ hit the country in April 2002, earning $ 6.88 million, while the ‘Two Towers’ earned just $ 3 million. In 2004, “Return of the King” earned $ 10.4 million.