Jason Wu: Groceries and Dresses: Jason Wu Opens Store with ‘General Wu’s General Store’ at New York Fashion Week

Lockdown cooking and casual clothing inspired designer Jason Wu’s fall-winter 2021 collection, with which his models paraded live at New York Fashion Week on Sunday night.

The creations are presented in his film ‘Mr. Wu’s General Store ’between rows of fresh produce set in an empty Broadway display case.

“Over the past year, cooking has proved to be a creative way out for me,” the Taiwanese-Canadian designer, 38, said in a statement.

“The joy I experience cooking and spending time with loved ones gives me hope to celebrate moments that really matter. This show presents who I am, not only as a designer but also as a person.”

The edible ingredients were donated to New York City Harvest, a charity to combat food insecurity, after the show, one of the few live events at this year’s Fashion Week.

Wu, who founded his eponymous label in 2007 and gained global fame as the dress designer former former lady Michelle Obama wore to her husband’s first inaugural ball in 2009, documented her pandemic cooking in a diary on her Instagram account “MrWuEats” .

In keeping with his 1950s Americana theme, Wu also teamed up with Coca-Cola, diving into the archives of the American brand to uncover prints, logos and styles.

“These logos bring that multicultural aspect to the collection and give a hint of what America means to me – a pot of different cultures,” Wu said.

The dress featured long dresses and wide-cut skirts, combined with knitted sweaters and long men’s coats. Red and blue jumped out against whites, blacks and grays. Long tassels and boots made of yellow snakeskin and pink patent leather embellished the darker styles.