Insight into the global advertising market through the application until 2026

Dublin, 22 April 2021 (GLOBE NEWSWIRE) – The report “Advertising Market in the 2020-2026 Application” was added in’s offer.

The global in-app advertising market is expected to grow at a CAGR of 17.8% over the forecast period. Market growth is driven by the increasing penetration of smartphones, along with Internet access around the world. According to the World Bank, about 49.0% of the total global population are Internet users. In-app ad adoption is also increasing as an effective monetization strategy among mobile publishers.

The global advertising market in the application is segmented based on the type and application of advertising. Based on the type of advertising, the market is subsegmented into interstitial ads, mobile video ads, award-winning video ads, native ads, and more. The second sub-segment contains static display ads / sign ads. Based on the application, the market is subsegmented into social media, games of chance, e-commerce, video and music, news, finance and education, travel applications and others.

The global in-app advertising market is further segmented based on geography to North America, Europe, Asia and the Pacific and the rest of the world. North America is expected to have significant market share over the forecast period. Moreover, the Asia-Pacific region will witness significant CAGR over the forecast period.

Key players in the global in-app advertising market include Google AdMob (Google Inc.), InMobi Pte. Ltd., Smaato, Inc., Verizon Media, Facebook Inc., Twitter Inc. and others. Market players contribute significantly to market growth by adopting a variety of strategies, including mergers and acquisitions, collaborations and financing, to stay competitive in the market.

Research methodology

The global in-app advertising market study was incorporated by extensive primary and secondary research conducted by the research team. Secondary research was conducted to refine the available data to break down the market into different segments, derive overall market size, market forecasts and growth rates. They worked on different approaches to extract market value and market growth rate. the team collects market-related facts and data from a variety of geographies to provide a better regional look. The report provides a country-level analysis of various regional actors, regional tax laws and policies, consumer behavior and macroeconomic factors. The numbers extracted from the secondary surveys were verified by conducting an appropriate primary survey. It involves monitoring key people in the industry and interviewing them to verify the data. This allows the analyst to draw the closest possible figures without major deviations in the actual number. Analysts try to contact as many executives, managers, key opinion leaders and industry experts as possible to bring more authenticity to the reports.

Secondary sources include:

  • Financial statements of companies involved in the market.

  • Tables, research papers and news blogs.

  • Company websites and their product catalog.

The report is intended for software companies, start-ups, capital investment investors, social networking companies, online game development companies, mobile application development companies, retailers, new industry entrants, government organizations, research organizations and other related organizations. for overall market analysis and competition analysis. The report provides a detailed analysis of market size, products offered by companies and future market opportunities. The report will serve as a source for a 360-degree market analysis that thoroughly provides market insight for better business decisions.

Market segmentation:

1. Global research and analysis of the advertising market in the application by type of advertising
2. Global in-app advertising market research and in-app analysis

The report covers:

  • A comprehensive methodology for researching the global advertising market in the application.

  • This report also includes a detailed and comprehensive overview of the market with key insights from analysts.

  • Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.

  • Analysis of regional regulations and other government policies affecting the global in-app advertising industry.

  • Insight into market determinants that stimulate the global in-app advertising market.

  • Detailed and extensive market segments with a regional distribution of projected revenues.

  • Extensive profiles and recent market player developments.

Key topics:

1. Summary of the report
1.1. Research methods and tools
1.2. Market collapse
1.2.1. By segments
1.2.2. By Geography

2. Market overview and insights
2.1. Scope of the report
2.2. Analyst insight and current market trends
2.2.1. Key findings
2.2.2. Recommendations
2.2.3. Conclusion
2.3. Rules and regulations

3. Competitive landscape
3.1. Competitive control panel
3.2. Key strategy analysis
3.3. Key company analysis
3.3.1. Google AdMob (Google Inc.) Overview Financial analysis SWOT analysis The latest achievements
3.3.2. Apple Inc. Overview Financial analysis SWOT analysis The latest achievements
3.3.3. Facebook Inc. Overview Financial analysis SWOT analysis The latest achievements
3.3.4. Verizon Media Overview Financial analysis SWOT analysis The latest achievements
3.3.5. Smaato, Inc. Overview Financial analysis SWOT analysis The latest achievements

4. Market determinants
4.1. Motivators
4.2. Restrictions
4.3. Opportunities

5. Market segmentation
5.1. Global in-app advertising market by type of advertisement
5.1.1. Interstitial ads
5.1.2. Mobile video ads
5.1.3. Award-winning video ads
5.1.4. Original ads
5.1.5. Other (static display ads / sign ads)
5.2. Global advertising in the Market by application application
5.2.1. Social media
5.2.2. Gaming
5.2.3. E-commerce
5.2.4. Video and music
5.2.5. News, finance and education
5.2.6. Travel
5.2.7. Other (messaging, lifestyle, parenting, health and fitness, weather)

6. Regional analysis
6.1. North America
6.1.1. United States
6.1.2. Canada
6.2. Europe
6.2.1. UK
6.2.2. Germany
6.2.3. Italy
6.2.4. Spain
6.2.5. France
6.2.6. The rest of Europe
6.3. Asia-Pacific
6.3.1. china
6.3.2. India
6.3.3. Japan
6.3.4. The rest of Asia and the Pacific
6.4. The rest of the world

7. Company profile
7.1. AdColony, Inc.
7.2. Adform A / S
7.3. Amobee Inc. (Singapore Telecommunications Ltd.)
7.4. Apple Inc.
7.5. BYYD, LLC
7.6. Facebook, Inc.
7.7. Google AdMob (Google Inc.)
7.8. IconPeak (Fibermobi Performance Marketing Solutions GmbH)
7.9. InMobiPvt. Ltd.
7.10. Mobupps
7.11. MoPub (Twitter, Inc.)
7.12. PubMatic, Inc.
7.13. Smaato, Inc.
7.14. Smadex SL
7.15. SmartyAds Inc.
7.16. StackAdapt Inc.
7.17. StartApp Inc.
7.18. Tapjoy, Inc.
7.19. Verizon Media
7.20. ZEDO, Inc.
7.21. Zoomd Technologies Ltd.

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