Google launched an initiative in 2019 called ‘Sandbox for privacy protection’, and in fact this is the dose to propose a bunch of privacy APIs to support business models that can fund an open network without the need for certain tracking mechanisms like third parties cookies. Work on this initiative and updates were brought from January and October last year. It is reported that Google is now in the process of taking full control of sites and advertisers to move everything to their Google search engine.
With everything Google has come up with so far, users ’concerns about privacy have been most common because of the way Google is always willing to take risks, but as always, Google promises there will be no privacy violations. However, about 15 attorney generals have accused the company of using its Chrome browser as a means of tracking and targeting its users, and also for a large number. Google Chrome has used several methods over the years to ensure that their users are not the target of unsolicited product or service information (which is often done during political or email marketing campaigns) and to ensure greater privacy and security for their users. So, to accuse Google of something like that, that and 15 attorneys general is wrong, but recent reports confirm that Google has also shown some behavior in the past that could substantiate the accusations.
The technology giant has reportedly started hosting FLOC trials, where websites that are not chosen and those that are found to be sites that load ads-related resources will be added to FLOC calculations. For this trial, the company began tracking its users, including their browsing history, and then grouped them accordingly.
Google included 0.5% of its Chrome users from different regions of the world, including the United States, in its trial. Users were selected to trial at random, regardless of the privacy settings they may have added to their accounts, and believing Google would stop this is a mistake because the company now plans to include 5% of its Chrome users in the trial, which basically makes up 100 million Chrome users. Around the world.
The international non-profit digital rights company, The Electronic Frontier Foundation (EFF), does not approve of all this at all, because it wants Google to be more transparent in its practice.
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