The global fashion influencer market is expected to reach $ 9. 2 billion by 2026, increasing market growth of 38.5% CAGR over the forecast period. Influencer marketing is a type of social media marketing that uses recommendations and notes about influencer products, which have a huge number of dedicated social followers and are considered experts in their domain.
New York, December 23, 2020 (GLOBE NEWSWIRE) – Reportlinker.com announces the publication of the report “Global market of fashion influences by type of fashion, by type of influence, by regions, industrial analysis and forecast, 2020 – 2026” – https: // www. reportlinker.com/p05999866/?utm_source=GNW
The main reason why influencer marketing works is the large amount of trust that social influencers have built in their followers, and recommendations from them have helped brands use it as social proof to their potential customers.
Fashion brands adopt influencer marketing strategies to maximize their reach and attract a larger audience. The technological breakthrough in advertising practices and marketing strategies has supported companies to invest more effectively in marketing campaigns and achieve higher returns on investment (ROI). Influential marketing has enabled fashion brands to increase their reach and promote their products in the most efficient and innovative ways to connect with brand values. The growing use of social media platforms, worldwide, adds to the growing benefits of marketing influencers for fashion brands. It is estimated that this aspect will further encourage market expansion in the near future.
According to fashion type
Based on Fashion Type, the market is divided into Beauty and Cosmetics, Jewelry and Accessories and Clothing. The cosmetics and beauty category dominated the market in 2019. This is attributed to the growing focus of beauty and cosmetics companies on using social media platforms to highlight a positive brand image and increase sales. The cosmetics chosen are often influenced by the type of personal skin preference and skin tone, which is why people rely more on influencers who will provide the right advice through promotional videos or makeup guides.
By type of influencer
Based on the type of influencer, the market is segmented into nanoinfluencers, microinfluences, macroinfluences and megainfluences. The nano-influencer category accounted for revenue share in 2019. This is attributed to a higher engagement rate and the ability to connect with niche audiences, giving brands a chance to effectively penetrate the market than before. Nano influencers also have much fuller communities with their audiences and guarantee less risk of interacting with fake followers, giving companies filtered leads.
By regions
Based on regions, the market is segmented into North America, Europe, the Asia-Pacific region and Latin America, the Middle East and Africa. In 2019, North America leads the market for fashion influencer marketing. This can be attributed to the increasing use of social media platforms and high-speed Internet in the area. A significant share of revenue in 2019 is recorded in Europe, which can be attributed to the presence of many major luxury fashion brands such as Yves Saint Laurent SAS, Christian Dior SE and Chanel in a particular area.
The market research report covers the analysis of key market stakeholders. Key companies profiled in the report include IZEA Worldwide, Inc., Launchmetrics, Inc., Klear, Upfluence, Inc., AspireIQ, Inc., Mavrck, InfluencerDB Tech GmbH & Co. KG. KG, Speakr, Inc., Juliusworks, Inc. (Hypr Brands) and socially powerful.
Strategies applied in fashion influence marketing
November 2020: Launchmetrics announces the acquisition of Parklu, a leading analytics platform from China. The acquisition has allowed Launchmetrics to add a new layer to its brand performance cloud, as it is the only true global service provider for the fashion, luxury and cosmetics industries.
November 2020: AspireIQ introduced Unlimited Analytics, a free solution to use. This solution allows different brands to assess the marketing effects of the impact by recording campaign metrics on a centralized dashboard.
February 2020: AspireIQ launched Pinterest Influencer Search, a solution that creates opportunities for brands focused on influencer marketing on Pinterest.
July 2019: Launchmetrics unveiled its new brand decision-making platform for Level C decision makers and executives. The platform’s goal was to maximize brand impact and measure their capital development relative to the competition.
Jul-2019: AspireIQ announced the launch of Brand Access Manager, the first solution. It allows brands to smoothly change branded content into paid ads on Instagram and Facebook. With the help of Brand Access Manager, brands could get higher return on investment (ROI) and lower cost per action (CPA) through more original, customized original content.
April 2019: Julius teamed up with Pinterest. The partnership provided Julius subscribers with slightly changed influencer performance metrics. These metrics provide marketing insights to influencers and consumers who will better guide future marketing strategies and improve campaign results.
January 2019: IZEA Worldwide introduced a new platform, IZEAx Discovery. With the help of this platform, traders can access profiles of influential search factors and VizSearch, IZEA’s unique content detection mechanism.
October 2018: Klear announced a partnership with Hootsuite, the most popular social media management solution in the world. The two companies together will provide a complete set of tools to entrepreneurial brands that are necessary to monitor their social media marketing efforts.
Jul-2018: IZEA, Inc. has completed the acquisition of TapInfluence, Inc. (TapInfluence), leading platforms and online markets for brands and agencies to conduct influential marketing campaigns. The acquisition expanded IZEA’s software as a service user base and provided additional technological capabilities.
November 2017: Launchmetrics announced the purchase of Style Coalitio. With this acquisition, Launchmetrics has become a unique solution for influencers and brands to track the digital reach of campaigns.
Scope of the study
Market segments covered by the report:
According to fashion type
• Beauty and cosmetics
• Jewelry and accessories
• Clothing
By type of influencer
• Nanoinfluencers
• Microinfluences
• Macroinfluencers
• Megainfluencers
By Geography
• North America
about the USA
o Canada
about Mexico
o The rest of North America
• Europe
o Germany
about the UK
o France
o Russia
o Spain
o Italy
o The rest of Europe
• Asia-Pacific region
about China
about Japan
o India
o South Korea
of Singapore
o Malaysia
o The rest of Asia and the Pacific
• LAMEA
o Brazil
o Argentina
about the UAE
o Saudi Arabia
o South Africa
o Nigeria
o the rest of the LAMEE
Profiling companies
• IZEA Worldwide, Inc.
• Launchmetrics, Inc.
• Clear
• Upfluence, Inc.
• AspireIQ, Inc.
• Rainbow
• InfluencerDB Tech GmbH & Co. KG
• Speakr, Inc.
• Juliusworks, Inc. (Hypr brands)
• Socially powerful
Unique offers
• Exhaustive coverage
• Largest number of market tables and figures
• Subscription-based model available
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• Provided after-sales research support with 10% free customization
Read the full report: https://www.reportlinker.com/p05999866/?utm_source=GNW
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