Feels is a new dating app that tries to give up dragging for Stories

A new meeting app called Feels is on the scene. Its unique selling point is an interface that seems closer to a Snapchat-style story or TikTok feed, rather than tabs that can be crossed in other dating apps. TechCrunch reports that Feels currently has about 100,000 users. Although the application is available globally, the company says that its focus is primarily on the French market because it is being launched wider.

Feels is styled as an “entertainment prevention app,” but to be clear, this is still a dating app. You’re still reacting to profiles and having conversations that, I’m sure, for many people will end up going on dates. However, at the same time, the Feels interface, ahem, feels different enough from the competition to be interesting.

You can add captions and location tags to your photos.
Screenshot: Feels

Profiles consist of a combination of pictures, videos, and answers to pre-written questions (similar to Hinges), but each element fills your entire screen, and you view the profile by tapping the left or right side of the screen. Like I said, these are very Snapchat Stories. These are the same elements that rival dating apps have used before, but wrapped in a more modern interface. It promises to be a little lacking in customization options, other than adding descriptions and locations to your photos and videos (although the company tells me stickers will be added in the near future).

Feels also does a great thing by not relying on the same drag moves as other exit apps (a change we think took a long time), but the difference is a bit academic. Ultimately you are still going through profiles; the animation is just a little different. You also can’t switch back to the previous profile without paying a premium subscription, which also adds other features like increasing profile visibility. From this writing this costs a bit more 9.49 USD / 9.99 EUR / 8.49 GBP per week (although there are discounts for monthly payments). TechCrunch notes that the company is still repeating its premium plan.

But the compounding app is just as good as the people who use it, and within minutes I’d be able to get through it (ahem, I’m sorry, shifted) through a dozen user accounts registered in London.

The early days for Feels and launching on a very crowded market. Identified competitors such as Tinder, Bumble and Hinge have added pandemic-oriented entertainment features to help singles have fun with social distancing and locking, while Facebook recently showed renewed interest in the area by testing a new high-speed app called Sparked. But with more users and profile customization options, Feels could be an interesting new dating app.

Feels is currently available on iOS, and the company tells me it’s working on bringing its Android app back to the Google Play Store after it launched yesterday. (Feeling CEO Daniel Cheaib tells me the team has yet to find out why his list was removed.)

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