De Armas will be featured in campaigns in digital, TV, in-store and print. Her first campaign for the brand will present a new fragrance in March 2021.
“We are thrilled to welcome Ana under the Estée Lauder brand,” said Stéphane de La Faverie, group president, The Estée Lauder Companies and global brand president, Estée Lauder and Aerin. “Her story of overcoming barriers to achieving her dreams and becoming an accomplished actress is inspiring to women around the world, and her talent, warmth and beauty will bring new energy to the brand.”
“I am honored to represent such a cult brand,” De Armas commented. “Growing up in Cuba, I really admire and connect with the story of Mrs. Estée Lauder. She realized that you have to make an effort to turn your dreams into reality. Everything she did was inspiring then and inspiring today. I am proud to have become a part of that legacy and shared her story. “