Estée Lauder has chosen Ana De Armas as the ambassador of the global brand

Estée Lauder has signed Ana de Armas, the Golden Globe-nominated actress and winner of the 2021 TIME100 Next list, as her new global brand ambassador. She joins the current list of Estée Lauder’s global talents, including Anok Yai, Bianca Brandolini D’Addu, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss and Yang Mi.

De Armas will be featured in campaigns in digital, TV, in-store and print. Her first campaign for the brand will present a new fragrance in March 2021.

“We are thrilled to welcome Ana under the Estée Lauder brand,” said Stéphane de La Faverie, group president, The Estée Lauder Companies and global brand president, Estée Lauder and Aerin. “Her story of overcoming barriers to achieving her dreams and becoming an accomplished actress is inspiring to women around the world, and her talent, warmth and beauty will bring new energy to the brand.”

“I am honored to represent such a cult brand,” De Armas commented. “Growing up in Cuba, I really admire and connect with the story of Mrs. Estée Lauder. She realized that you have to make an effort to turn your dreams into reality. Everything she did was inspiring then and inspiring today. I am proud to have become a part of that legacy and shared her story. “