Disney Plus has realized its plans to offer a general Star entertainment service in Europe, Australia, New Zealand and Canada, giving the company a new power grid for adult programs.
Also today, Disney + with a star was launched in Singapore, the first market to which Disney + was launched with a new Star offering. Eastern Europe, Hong Kong, Japan and South Korea are expected to follow later this year. After its first launch in November 2019, Disney + is now in dozens of territories.
In Europe, the Star service will cost € 8.99 per month or € 89.90 per year, with similar prices in other launch markets.
Given that Hulu is currently only a domestic operation, the renovation and expansion of Star provides Disney with a valuable global release for a wider range of content, especially what it produces in-house. It took over Star’s operations, a strong force in linear TV and streaming in Southeast Asia and elsewhere, in 2019, as part of the $ 71.3 billion acquisition of most of 21st Century Fox.
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Thousands of hours of movies and TV shows from Disney General Entertainment Content are featured in the new Star offering. Vendors under that tent include Disney Television Studios (ABC Signature and Twentieth Television), FX Productions, 20th Century Studios and Searchlight Pictures.
Star will premiere more than 35 new originals from Disney television studios in international markets, and over 35 first-class series should premiere by the end of the first year. Titles will vary by region. Among those that emit electricity in select markets is a drama created by David E. Kelley Big Sky; Love it, Simon spinoff series Love, Victor; and an animated adult sitcom Solar opposites, co-created by Justin Roiland of Rick & Morty and Mike McMahan, who was an assistant writer of the animated hit. Drama series Helstrom will also be available at launch.
The service also plans locally produced originals in selected regions.
The Star Library series includes Grey’s Anatomy (big US draw for Netflix), 24,, The X-Files,, Lost,, Family man, Atlanta,, black-ish i Scandal. The films include recent award winners like Favorite i Hotel Grand Budapest, along with classics such as Beautiful woman,, Die hard 2,, The devil wears prada i Moulin Rouge.
As part of today’s launch, Disney + has also added new parental controls. (Watch the video explained above.) Enhanced tools include the ability to set content access restrictions for specific profiles based on content ratings, and the ability to add a PIN to lock profiles with access to mature content. The controls will be available at Disney + in the US, but also internationally.
As Star begins the presentation, the initial linking of Star’s assets has already shown its value. The Disney + Hotstar portable package is offered by Disney + at a low price to Hotstar subscribers in India and Indonesia. It accounted for about 30% of Disney + total reach of 94.9 million subscribers as of Jan. 2, the company reported this month.
The latest launch plans were announced last December on the day of the company’s investors. Wall Street continues to reward Disney’s pivot for streaming, which came at a time when Covid-19 was shattering other of its operations such as the release of theatrical films and theme parks. Shares of the company rose 4% on Monday to a high of $ 191.76, thanks in large part to expectations for Star’s performance.
“Disney + has touched the lives of nearly 100 million people around the world by providing a home for exceptional storytelling about favorite brands Disney, Pixar, Marvel, Star Wars and National Geographic, and today’s launch of an international general labeled Star offers an exciting expansion of service,” she said. is Rebecca Campbell, President, International Operations and Direct-to-Consumer, Walt Disney Co .. “Adding Star adds even more value to consumers by adding an amazing array of high-quality movies and series for families, older teens and adults, fueled by the acquisition of 21st Century Fox and our creative studios. “