Carl Pei’s new hardware start, known as Nothing, has been making headlines in recent weeks. All Pei did during the first few weeks of brand discovery was to announce funding from Google Ventures, but there was little else.
We now hear reports that the company has acquired the rights to a defunct brand called Essential, which happened to be owned by Andy Rubin, the creator of Android and the founder of the said brand. A report published on 9to5Google claims that the procedure started back in November 2020 and was completed last month.
As a reminder, nothing has been announced that it wants to start its journey by launching audio wearables and smart home devices and will probably launch a pair of earrings as its first product.
What remains to be seen in the future is how the defunct Essential would provide a boost to Nietzsche’s plans. Of course, there is uncertainty about everything Carl Pei always does, a legacy associated with his OnePlus roots.
We’ll have to wait and see if this acquisition of anything (given that the brand doesn’t exist) is another of Pei’s smart moves that usually leaves the industry in some sort of wonder.
Essential which launched only one smartphone, but teased a few more products like another PH-2 smartphone, a smart home hub and speaker and a phone with insanely narrow shape factors before it was abruptly turned off. During its short lifespan, Essential also bought and later sold Newton, a smart, uncluttered mailbox.
Move on to the moment, while Nothing now owns all the trademarks and logos of Essential, it is not clear whether the patents owned by Essential will also be transferred.
Pei previously revealed that nothing will launch its first smart products in the first half of this year, so the Essential acquisition can only be seen as a shot in the arm allowing Nothing access to a number of patents relating to “Voice Setup Instructions” and “House Setting with voice-enabled ”that Essential possesses.
That said, now that Nothing has access to Essential, it can also launch smartphones, in case it plans in the future, and compete directly with those like OnePlus, the company Pei, of which it is a co-founder. Finally, Essential has also been known for offering affordable flagship phones that run on the Android experience.
Nothing will be officially announced later today about this acquisition.
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