Carl Pei’s Nothing acquires the already defunct Essential

Carl Pei’s new hardware start, known as Nothing, has been making headlines in recent weeks. All Pei did during the first few weeks of brand discovery was to announce funding from Google Ventures, but there was little else.

We now hear reports that the company has acquired the rights to a defunct brand called Essential, which happened to be owned by Andy Rubin, the creator of Android and the founder of the said brand. A report published on 9to5Google claims that the procedure started back in November 2020 and was completed last month.

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