The first predictive analytics product on the market for SKAdNetwork will be available in early spring
SINGAPORE, February 15, 2021 – (ACN Newswire) – AppsFlyer, the global leader in attribution, today announced the upcoming launch of PredictSK, a new predictive analytics solution that will be part of its robust SKAdNetwork package, SK360. The new product will be available after Apple begins implementing its AppTrackingTransparency framework in early spring. The SK360 package will continue to support the ecosystem during upcoming Apple privacy updates.
SKAdNetwork will soon become a major part of measuring and optimizing campaigns on iOS, following Apple’s latest privacy changes. This deterministic attribution framework provides advertisers with some information about their iOS campaigns, and while Apple is constantly updating to improve its offerings to advertisers and app developers, it also introduces critical limitations.
To give advertisers the opportunity to continue to achieve positive results and accurately improve their campaigns, AppsFlyer has added a new package to its iOS 14 solution package – the SK360. This comprehensive toolkit allows brands to configure and optimize conversion value, validate data and keep it seamless and integrate with select partners, all through a dedicated centralized analytics dashboard. Networks such as Facebook, Twitter, Snap, ironSource, and dozens of others have already signed up to ensure that relevant data such as backlinks and conversion value schemes are seamlessly delivered to AppsFlyer and all selected partners.
“We worked closely with AppsFlyer to deliver the fully operational plug-and-play solution SKAdNetwork in record time,” said Liwei Chen, HR Manager, Twitter. “The solution is jointly designed to validate all the needs of SKAdNetwork advertisers: data trust, granularity, optimization and measurement. This is another exciting step for advertisers, fulfilling our promise to help business success while maximizing end user privacy . “
PredictSK, AppsFlyer’s predictive analytics solution for SKAdNetwork will be officially unveiled later this year, in line with Apple’s implementation of ATT, as part of the company’s SK360 package. One of the limitations of SKAdNetwork is the very short period of time that advertisers are expected to rely on to measure campaign performance. With only 24 hours of user activity to work with, optimization is almost impossible. With PredictSK, advertisers will be able to take advantage of early engagement signals (the first 24-72 hours) to predict the long-term impact of a campaign. PredictSK puts mobile attribution in SKAdNetwork on “autopilot”, removing measurement and time barriers and allowing advertisers to maintain and strengthen their competitive advantage in this new reality.
“From the very beginning, AppsFlyer has been leading the iOS 14 innovation, with full transparency towards solutions when they became available,” said Dmitry Pinchuk, vice president of marketing, SocialPoint. “As a privacy-oriented brand, it was imperative for us to incorporate new privacy features for iOS 14. AppsFlyer helped us understand new rules, workarounds, and successfully drive marketing success.”
“Our guiding star has been and always will be the needs of advertisers,” said Barak Witowski, vice president, chief product officer, AppsFlyer. “As part of our complete suite of iOS solutions, AppsFlyer’s SK360 suite will empower brands to eliminate the uncertainty brought by limited data availability and limited measurement capabilities, while maintaining end-user privacy, combining multiple solutions for maximum coverage. Moreover, PredictSK will enable measurement of all user events to quickly and accurately predict LTV users, helping advertisers save valuable time and money. With the SK360, advertisers can stay in the driver’s seat while respecting the strictest privacy requirements. “
To learn more about the SK360, visit: https://www.appsflyer.com/product/skadnetwork
AppsFlyer, a global leader in attribution, enables marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Designed around privacy by design, AppsFlyer takes a customer-focused approach to help more than 12,000 brands and more than 8,000 technology partners make better business decisions every day. To learn more, visit www.appsflyer.com.
PRecious Communications on behalf of AppsFlyer
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