Apple will apply new application privacy notices in the coming weeks

Apple Inc. said Wednesday that it will begin enforcing a new privacy notice policy in the coming weeks, even though digital advertising companies like Facebook Inc. warned that the new move would hurt their sales.

Apple said the notifications will become mandatory when its iOS 14.5 operating system becomes available in the coming weeks, although it did not give an exact date.

For one-time notifications, the app developer must request user permission before the app monitors activities “in other companies’ apps and websites.” Digital advertising industry experts said the warning could cause many users to refuse permission.

Apple announced the move last June, but later said it would postpone the change so that digital advertisers would have time to adjust in September. Some developers are already displaying the notification on a voluntary basis.

Apple offers developers alternative tools for advertising ahead of change. One tool provides a way for advertisers displaying app installation ads to see how many people installed the app after the ad campaign without revealing individual user data. Another tool called private click management gives advertisers a way to measure when a user clicks on an ad within the app and is redirected to a website, but without disclosing individual user information.

Although the tools are intended for use by developers, Apple added information about them to one of its consumer privacy guides on Wednesday. Facebook said last December that it plans to display a pop-up warning because it doesn’t want Apple iPhone users to lose access to its apps.

Source (s): Reuters