Apple knows that iMessage blue bubbles are a big hurdle for people switching to Android, which is why the service never appeared in Google’s mobile operating system. That’s according to statements and emails from Apple employees, including some senior executives, revealed in Epic Games ’lawsuit as part of a legal dispute with the iPhone maker.
Epic claims that Apple is consciously trying to lock customers into its device ecosystem, and that iMessage is one of the key services that helps it do so. He cites comments made by Apple’s senior vice president of Internet software and services, Eddie Cue, senior vice president of software engineering Craig Federighi, and Apple colleague Phil Schiller in support of this argument.
“It’s the hardest [reason] to leave the Apple universe app is iMessage … iMessage is a serious blockage, “as one unnamed former Apple employee said in an email in 2016, prompting Schiller to respond:” Moving iMessage to Android will hurt us more than it helps us , this email illustrates why. “
“IMessage on Android would simply be used for removal [an] an obstacle for iPhone families to give their children Android phones, ”was Federighi’s concern according to the Epic report. Although workarounds for using iMessage on Android have emerged over the years, none have been particularly convenient or reliable.
According to Epic’s report, referring to Eddie Cue, Apple decided not to develop iMessage for Android as early as 2013, after launching the messaging service with iOS 5 2011. Cue admits that Apple “could have made a version on Android that works with iOS “, so that” users of both platforms could exchange messages with each other without interruption “. Obviously, such a version was never developed.
In addition to iMessage, Epic lists a number of other Apple services that it claims contribute to locking. Among them is his FaceTime video chat service, which Steve Jobs announced would be an open industry standard back in WWDC 2010. FaceTime was subsequently released on iPhones, iPads and Macs, but is not officially available for non-Apple devices.