Apple plans to expand its ad business – FT

Apple Inc. (AAPL.O) plans to expand its advertising business by adding a second advertising spot in the “suggested” section of its App Store search page, the Financial Times reported Thursday.

The new ad slot, which will be introduced by the end of the month, will allow advertisers to promote their apps across the entire network, instead of responding to specific searches, the report said. (

The report comes when Apple plans to instruct iPhone users to allow apps to use their data for personalized advertising, a move that has drawn back the reaction of technology rival Facebook Inc. (FB.O), which claims the changes will hurt social media company advertising business. read more

Apple did not immediately respond to Reuters’ request for comment.

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