- Amazon is holding its first day of shopping in June 2021 instead of July, Recode reports.
- The company has repeatedly postponed Prime Day 2020 due to the pandemic, moving it through to October.
- The source said that Recode could increase earnings in the second quarter of June this year’s premiere day.
- See more news on the Insider business page.
Amazon is holding its first day of shopping in June this year, which is a departure from the company’s decision to host it in July over the years, reports Recode.
Amazon moved its premiere day in July 2020 to October last year due to logistical problems led by the pandemic. Prior to last year, the company’s largest shopping event was held in July since its inception in 2015.
A source told Recode that Amazon may have increased its 2021 Premiere Day by a month to boost its financial reporting in the second quarter, from the fall in June in Q2 and July in Q3. This could help the company show investors higher growth from Q2 2020 to Q2 2021.
In a statement to Insider, an Amazon spokesman said, “we have not made any announcements about the prime minister.”
Eugene Kim of Insider reported in March that Amazon had emailed sellers inviting them to join the 2021 premiere.
Amazon enjoyed a fast-paced business during the pandemic, when customers were taken to their homes and resorted to shopping online. In its second-quarter 2020 profit, the company reported $ 45.8 billion in global net online store sales, compared to $ 45.7 billion in the 2019 holiday season just months earlier.
Sources told Recode that the company was also discussing creating another holiday to shop for in the fall alongside Prime Day in the summer.
With Prime Day held in the fourth quarter of last year, along with what has always been a busy holiday season for Amazon, the company surpassed $ 100 billion in revenue for the first time in history in Q4 2020.
Read more: Amazon exceeds Q4 expectations; Bezos will hand over the role of CEO to Andy Jassy
Amazon started its holiday in 2015 to entice people to buy Prime memberships and encourage spending among existing customers. Usually, Prime Day is called its biggest shopping day of the year, and sales exceed Black Friday and Cyber Monday sales combined.