Amazon’s smart watch with a coward.
Amazon on Wednesday announced a new program called Build It that allows consumers to have the right to vote on some of the products that Amazon will produce.
In an effort similar to Kickstarter, Amazon customers may choose to support the new product, and if it gets enough support within 30 days, Amazon will build it. Customers will only be charged if the product is developed and delivered.
The program should help Amazon decide which products will be popular before it even builds them. Amazon has used a similar program in the past, called Day Day Edition, to build experimental products like the Echo Frames smart glasses. Amazon does not want to say whether it plans to use this program for all of its products or can open it to independent inventors.
Amazon’s smart printer for sticky notes
Amazon Build It starts with three concepts: a smart note printer for $ 89.99, a smart food scale for $ 34.99, and a cowardly watch for $ 79.99. Customers who support the product get a pre-sale discount. The price will increase if it is widely available.
In recent years, Amazon has released a bunch of wild products with built-in Alexa, from microwave ovens to wall clocks to glasses. Many of these products failed to take off, and the Build It program is a way for Amazon to assess customer interest in one of its ideas before it enters full production.
The printer works with Alexa and uses thermal technology instead of ink to print small reminders of sticky notes. The scales can tell you how many calories a certain food contains. The cowardly watch is fitted with an Amazon Alexa and a mechanical cowardly bird that can be pulled out.
Amazon’s smart food scale.
Amazon said it would not say how much money it should launch a particular product. It will show a progress bar showing how far the product is and the percentage of substrate to be completed.
Current concepts will be available at promotional prices until March 19th. Amazon said more ideas are coming.