LOS ANGELES – (BUSINESS WIRE) – 100 Thieves, a leading gaming lifestyle and esports organization built at the intersection of competing games, entertainment and clothing, has expanded its ownership group to two legendary content creators: Rachell “Valkyrae” Hofstetter and Jack “CouRage” Dunlop. the structure reflects one of the key values driving 100 thieves as an organization: created by creators, for creators.Valkyrae and CouRage join the ownership group currently made up of CEO and founder of 100 Thieves Matthew “Nadeshot” The Hague, Drake, media mogul Scooter Brown and Cleveland Cavaliers owner Dan Gilbert.
“As a streamer and former gamer, I’ve always wanted 100 Thieves to be a managed organization and to be built to be a platform for content creators,” said Matthew “Nadeshot” The Hague, founder and CEO of 100 Thieves. “Rae and Jack have been with us since 2018 and 2019, respectively, and contribute significantly to 100 thieves. They deserve recognition for what they have done for the company to date – and we want their strategic contribution to what we can all do together in the future. “
In their new positions, Valkyrae and CouRage will be more involved in the broader business strategy of 100 Thieves, helping to identify and create new talent, build new programs and other initiatives. Meanwhile, fans can still expect to see content they know and love from both creators.
“I am so excited to be the co-owner of 100 thieves and to help write the next chapter for our organization,” Rachell told Valkyrae Hofstetter. “I was the first female content creator to join 100 thieves and I’m proud to be a key part of the brand from a very early age. It’s natural for me to continue working with Matt and Jack in this new capacity to have an even bigger impact. We look forward to growing our team and welcoming new creators that we know our fans will like. ”
“Becoming a co-owner of 100 thieves seemed like a natural advancement on my entrepreneurial journey and I’m so proud to have taken this step forward,” Jack “CouRage” Dunlop said. “100 thieves opened many doors for my career and supported my creative evolution. We were able to do amazing things together, like creating a CouRage & Nadeshot show and a wide range of amazing videos in the House of Content of 100 Thieves, along with some of my best friends. I am thrilled to continue to breed 100 thieves and pave the way for future creators to join the apartment. ”
Joining an ownership group comes in a year of great growth for both creators. With over 3.1 million followers on Instagram and 2.1 million followers on Twitter, Valkyrae is one of the most popular and most watched female players in the world today. It recently won The Game Awards 2020 for “Content Creator of the Year” and reached a major milestone on YouTube in late January 2021: 3 million subscribers. Meanwhile, CouRage has over 1.7 million followers on Instagram, 3.27 million followers on YouTube and 1.6 million followers on Twitter, and his fame continues to grow. CouRage and Valkyrae have signed an exclusive transfer agreement with YouTube Gaming in 2019 and 2020.
ABOUT 100 THIEVES
100 Thieves (“One Hundred Thieves”) is a leading brand in the way of life and gaming organizations. The Los Angeles-based company was founded by former world champion Call of Duty and YouTube sensation Matthew “Nadeshot” The Hague. 100 Thieves has leading esports teams competing in Call of Duty, League of Legends, Fortnite and VALORANT. The brand is globally recognizable for its street-inspired clothing, known for its quick sale. 100 Thieves produces top-notch game podcasts and massively popular YouTube content, created by his world-class gaming talents, including CouRageJD, Valkyrae and BrookeAB.
See https://100thieves.com/ for more information.